Choosing the right diamond for your engagement ring often comes down to the question of cut: solitaire brilliant or princess cut? At Valquère, we accentuate the beauty of the princess cut diamond, the square version of the brilliant cut. It’s more than just a popular choice—it’s a statement, embodying the declaration of a novel luxury.

The princess cut, believed to have originated in the Golden Sixties, received a modern upgrade in 1979 by diamond cutters Ygal Perlman, Betzalel Ambar, and Israel Itzkowitz. Their innovative method granted the cut its notable high yield, retaining approximately 80-90% of the original diamond— a striking contrast to the 50% retention of the brilliant cut. That’s not just economic brilliance, but also a testament to the sustainability values embedded in Valquère's ethos.