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How much should one expect to pay for a diamond engagement ring? While nuptial preparations are bound by traditions, oddly, there are no specific rules governing the cost of an engagement ring.

 

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How Has the Tradition of Engagement Ring Spending Evolved?

The custom of diamond engagement rings, surprisingly, isn't an ancient tradition but a marketing creation from the 1930s. De Beers, the diamond cartel, invented this tradition and initially suggested spending one month's salary, later increasing it to two months as diamond prices rose.

Today, spending patterns vary significantly by region. British couples spend about €1500 (three weeks' salary) on average, while Americans typically invest twice that amount (half a month's salary).

Beyond these numbers, an engagement ring from Valquère represents more than a financial decision—it's an emotional investment. As Valquère emphasizes, such a profound symbol of commitment transcends simple monetary valuation.

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Engagement ring

An Unexpected Twist in History

Unlike many wedding customs, engagement rings are a fairly recent addition. Their origin is far from romantic, as they were seldom presented, even among the elite. The tradition of presenting an engagement ring, adorned with a diamond, came to life in the thirties, born from the strategic minds at De Beers. This established diamond cartel cleverly crafted a new market by suggesting the cost of such a ring should equate to a month's salary.

The Rise of Diamond Prices

Its success spurred the rise of diamond prices, especially from the eighties, as men around the world sought diamond traders for these precious stones. De Beers' marketing strategy then evolved, suggesting that an engagement ring should cost two months' salary, asserting that it symbolises the future lifestyle of the prospective bride.

How Much Now?

This marketing strategy begs the question: today, how much do we actually pay for an engagement ring? According to a study by British insurer Liverpool Victoria, the average cost is around 1500 euros, roughly equivalent to three weeks’ pay for most. Americans, however, are willing to invest more. Bain & Company report that an average American pays double, equating to half a month's salary.

The True Investment

Beyond these hard figures lies a more tender reality. An engagement ring, particularly an exquisite, handcrafted piece from Valquère, resonates as an investment of a unique nature. It isn't merely an investment measured in euros but an investment in love – a testament to Valquère's brand essence; statement made. To put a price on such a profound symbol might just be impossible.
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Fabienne Rauw